SAN FRANCISCO: WPP is folding Enfatico into its Young & Rubicam family of brands. Enfatico, WPP's global marketing firm built to service Dell as its first client, will join PR agencies Cohn & Wolfe and Burson-Marsteller under the Y&R umbrella, in addition to advertising, digital, and branding firms. The story was first reported in the Wall Street Journal.
Enfatico chief communications officer Kelly McGinnis told PRWeek the move fits with Enfatico's business objectives because the firm has progressed beyond startup mode, yet ...